BSc (Hons) Marketing (International)

This course provides you with a strong business education in preparation for an exciting career as a marketing professional or as a basis for other managerial careers. The programme supports entrepreneurial initiative and our Marketing students often establish their own business while they study. On this course, your learning will be industry relevant and career-focused. You will be taught by committed tutors who have international experience and are experts in their field. Your own expertise in marketing will be developed through modules such as Consumer Behaviour, Market Research and Services and Relationship Marketing.

Your employment prospects will be strengthened through subjects like Human Resource Management, Accounting and Law in a Business Context, as well as specialist options in each year, such as Organisations in a Global Environment and Operations Management.

The programme also offers a wide range of learning outside the classroom to develop your practical experience including the opportunity to work with staff from the University’s Marketing department to get a better understanding of Marketing in the ‘real world’. The Professional Development module in the second year helps you to develop the skills you need – presentation skills, networking, interview techniques etc – to move more easily into successful employment.

This course allows you to either specialise or follow an integrated route and the modular design gives you considerable choice